Fees and Insurance

Fees for Service:

The initial 60-minute intake session is $150. Subsequent sessions last for 50-minutes and are $130/hour unless you meet criteria for scaled payments. After one hour, the fee is prorated in 15-minute increments if necessary.

The $130/hour fee is also applicable to other services that directly relate to treatment (e.g. client telephone consultations, attending school conferences, writing reports, speaking or meeting with other professionals on your behalf).


 Play and Wellness Center of Gainesville is not in-network with any major insurance companies. In many cases your out-of-network benefits can cover a significant amount of therapeutic services. Please call your insurance company to ask about your out-of-network benefits.

        Here is a list of questions you can ask your insurance provider:

  1. What are my “out-of-network, outpatient, mental health benefits” when seeing a licensed mental health counselor?

  2. Do I need a referral from my primary care provider (PCP) to receive mental health services?

  3. Do I have a deductible, coinsurance, or copay?

  4. Have I met my deductible this year? When does my deductible restart?

  5. Does pre-authorization apply? (Meaning: does the insurance company have to approve the treatment prior to starting therapy?)

Cancellation Policy:

If you should you need to cancel an appointment, please send an email to info@playwellnesscenter.com or leave a voicemail at (352)448-1134.

If notification is received at least 24 hours before the appointment, no fee for services will be charged. However, you will be charged the full session fee for an appointment that you miss without giving advance notice.

Other Payment Options: 

Play and Wellness Center of Gainesville is approved provider for American Behavioral Insurance and Gardiner Scholarship.